When the shop first opened it covered an area of 300 sqm in comparison with the 15,000 sqm that the facility now occupies – an area which is the equivalent of more than two soccer fields. Add to that the outdoor areas the total increases to 25,000 sqm. Although Dan never studied to be an architect, he has found an outlet for his creative talents by building up and developing Vellingeblomman. Today the business is not only plants, food delicacies and interior design articles but there are themed exhibitions which change with the seasons.
Seasonal exhibitions are a large part of the reason why the place has become so well known, not just in the South of Sweden but also in Denmark. The Easter, Halloween and Christmas exhibitions are recurring events and are a part of making Vellingeblomman into a popular destination all year round.